8-Feb-2012 - ArtsBeat: 'Chronicle' Leads the Way at Movie Theaters

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Score one for 20th Century Fox, whose low-budget movie "Chronicle" turned out a bigger-than-expected crowd at theaters on what is typically one of Hollywood's slowest weekends of the year. "Chronicle," about three teenage boys who learn they have superpowers, was No. 1 at North American theaters, taking in about 22 million, according to Hollywood.com, which compiles box office data.The solid result for "Chronicle," made in-house for a mere 12 million (not MLB jerseys easy for a huge studio to do), validates Fox's decision to aggressively aim for elusive male moviegoers — and on Super Bowl weekend, no less. Notably, Fox relied heavily on Twitter to create NHL jerseys supply buzz, buying zero newspaper ads.CBS Films also scored big with young people over the weekend, powering "Woman in Black," starring Daniel Radcliffe, to about 21 million in ticket sales, about 75 percent more than Hollywood analysts had predicted. CBS acquired North American rights to this low-budget horror movie for about 3 million."The Grey" (Open Road) was third, taking in about 9.5 million for a two-week total of 34.8 million. "Big Miracle," which cost Universal Pictures about 40 million to make and stars Drew Barrymore racing to save whales from Arctic ice, struggled NFL jerseys supply despite a weighty TV advertising campaign; it generated about 8.5 million in sales for fourth place. "Underworld: Awakening" (Sony Pictures Entertainment) was fifth, taking in about 5.6 million for a three-week total of 54.4 million.

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