11-Jan-2012 - Media Decoder Blog: Disney Movie Marketer Resigns After 20 Months

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LOS ANGELES — M T Carney, Walt Disney's president of global movie marketing, resigned late Monday after a difficult nfl headset 20 months on the job.Ms. Carney, 42, announced her decision in an e-mail to her staff, citing a desire to return the focus of her career to New York, where her young children attend school. "I have been constantly torn between my kids and my job," Ms. Carney wrote in the memo. "Like all good Hollywood movies, the kids have to win."Her decision to leave was not entirely voluntary. Disney announced no successor, but Authentic nfl jerseys the company has been looking for a replacement for months; the entertainment blog, theWrap.com, reported in November that marketers at rival studios had been approached.Ms. Carney came to Disney in 2010 as part of a management overhaul. Her lack of movie experience was trumpeted as a positive credential, and she largely carried out the changes asked of her – creating a marketing division, for instance, more tightly centered on the idea of movies as brands.But she never found solid footing in Hollywood's creative community and relied on outside consultants to a greater NFL jersey supply degree than is typical of a studio, prompting endless moviedom chatter about how long she would last."I am incredibly grateful and thank M T for all of her insight and expertise, but I fully respect her decision and wish her all the best," Rich Ross, Disney's movie chairman, wrote Monday in an e-mail to studio employees. He added, "I realize there is much work at hand on our upcoming projects, and I appreciate your dedication as always."

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